The Digital Orbis

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Key things in a Product Roadmap

What is a Product Roadmap? A product roadmap is a plan of action for how a product or solution will evolve over time . Product owners use roadmaps to outline future product functionality and when new features will be released. A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It's a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved. Key Things In A Product Roadmap Prod uct Vision This is critical as it sets your company on the path to creating a specific product strategy. It is the vision of what is desired and the potential that it has to be a great product. This initial vision doesn’t have to be the final one but it starts the process of building a product roadmap so that further planning can continue. This spells out what you want your product to be at the end of the project. Strategy This is the case you build...

Product Lifecycle Management PLM

Product Lifecycle A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market . The concept of product life cycle helps inform business decision-making , from pricing and promotion to expansion or cost-cutting . (advertising, reduce prices, expand to new markets, or redesign packaging.) A company often incurs higher marketing costs when introducing a product to the market but experiences higher sales as product adoption grows. Sales stabilize and peak when the product's adoption matures, though competition and obsolescence may cause its decline. A product's life cycle is usually broken down into four stages; introduction , growth , maturity , and decline . Product Life Cycle 1. Introduction Stage The introduction phase is the first time customers are introduced to the new product. A product begins with an idea, and within the confines of ...

Digital Marketing Plan

Digital Marketing Plan A digital marketing plan (OR digital plan) is a document that outlines a company's goals for promoting products and services online and how they expect to connect with them. These documents focus on the methods the marketing team plans to use for communicating information about the company's offerings to its target market. A digital marketing plan helps you determine the most effective strategies for your business and then put those strategies into action . It can include business and marketing goals , strategies you’ll use to meet those goals, timelines, digital channels, and more. A marketing plan is a document that outlines the activities the marketing team will undertake to reach the goals set out in the company’s marketing strategy. It is the roadmap to achieve those objectives, reach people, tell them about your products, and convert them into long-time customers. Both a marketing plan and a marketing strategy are important parts of an org...

Marketing Calendar - Digital Marketing

Marketing Calendar A marketing calendar is a schedule of all of the marketing activities planned for the foreseeable future. A marketing calendar is typically drawn up for an entire quarter or year but will need to be adjusted as marketing activities or campaigns are added. A marketing calendar will take into account a range of different channels of activity and will also take into account cultural events that happen annually. Functionality: Syncable - syncs automatically when making changes Multiple and customizable calendar views - from daily tasks to quarterly and annual events Google Calendar integration examples Blog calendar Social media calendar Editorial calendar Email marketing calendar Features Internal and external visibility Your entire team should be able to view your marketing calendar, from top-level to multi-channel activities, with permission levels for security. Al...

Content Marketing in Digital Marketing

The creation and promotion of online materials with the goal of increasing interest in a product or service Audience segmentation: The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' Online readers have a reduced attention span, due to being flooded with information What are 'highlighting key dates' and 'considering multiple channels' best practices of? Creating a content calendar Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration How to make BLOG for almost no cost http://trends.google.com/ - Find trending articles people searching https://keywordseverywhere.com/ https://platform.openai.com/playground - get almost free articles Pexels.com - Free stock photos canva.com - free video editing - search tikkok video template (same as fb, insta, also) Content syndication Content syndication ...

SEO Audit Analysis, technical checklist in Digital Marketing

Technical SEO Checklist Setup Google Analytics for website Use AHREFS .com to measure keyword ranking and link building Google search console setup & verify website Run google mobile friendly test - https://search.google.com/test/mobile-friendly Google p age speed Insights - https://pagespeed.web.dev/ URL Campaign builder https://ga-dev-tools.web.app/campaign-url-builder/ Audit A thorough audit requires at least a little planning to ensure nothing slips through the cracks. Crawl Before You Walk Before we can diagnose problems with the site, we have to know exactly what we're dealing with. Therefore, the first (and most important) preparation step is to crawl the entire website. Crawling Tools Screaming Frog's SEO Spider is a good tool to perform the site crawl (it's free for the first 500 URIs and £99/year after that). Alternatively, if you want a truly free tool, you can use Xenu's Link Sleuth; however, be forewarned that thi...