What is organic social media? Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (a.k.a. your ‘organic reach’) Your followers’ followers (if people choose to share your post) People following any hashtags you use For example, brands use organic social to: establish their personality and voice build relationships by sharing informative, entertaining, and/or inspiring content engage customers at every stage of their buying journey support their customers with customer service But of course there is a downside to organic social. The reality is, because all the major platforms use ranking algorithms, only a small percentage of your followers will see your organic posts. For instance, the average organic reach for a Facebook po...