The Digital Orbis

Digital Marketing Digital marketing is the promotion of a product or a brand through a one or more forms of electronic media such as the Internet, mobile phones, Google, search engine marketing etc. It is a way to reach clients on time and retain them with interactive marketing using digital technology. Digital Marketing Channels   https://digitalorbis.blogspot.com/2023/05/content-marketing-digital-marketing.html https://digitalorbis.blogspot.com/2023/03/seo-audit-analysis-technical-checklist.html https://digitalorbis.blogspot.com/2023/04/ppc-pay-per-click-digital-marketing.html - pending publish https://digitalorbis.blogspot.com/2023/01/social-media-marketing-digital-marketing.html https://digitalorbis.blogspot.com/2023/02/email-marketing-digital-marketing.html https://digitalorbis.blogspot.com/2022/12/affiliate-marketing-digital-marketing.html Digital Analytics Video Marketing Digital Marketing applications for 2023 Customer engagement platforms for 2023 Marketing Automation ...

What is a Product Roadmap? A product roadmap is a plan of action for how a product or solution will evolve over time . Product owners use roadmaps to outline future product functionality and when new features will be released. A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It's a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved. Key Things In A Product Roadmap Prod uct Vision This is critical as it sets your company on the path to creating a specific product strategy. It is the vision of what is desired and the potential that it has to be a great product. This initial vision doesn’t have to be the final one but it starts the process of building a product roadmap so that further planning can continue. This spells out what you want your product to be at the end of the project. Strategy This is the case you build...

Product Lifecycle A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market .  The concept of product life cycle helps inform  business decision-making , from  pricing and promotion  to  expansion or cost-cutting . (advertising, reduce prices, expand to new markets, or redesign packaging.) A company often incurs higher marketing costs when introducing a product to the market but experiences higher sales as product adoption grows. Sales stabilize and peak when the product's adoption matures, though competition and obsolescence may cause its decline. A product's life cycle is usually broken down into four stages;  introduction ,   growth ,   maturity , and   decline . Product Life Cycle 1. Introduction Stage The introduction phase is the first time customers are introduced to the new product. A product begins with an idea, and within the confines of ...

Digital Marketing Plan A digital marketing plan (OR digital plan) is a document that outlines a company's goals for promoting products and services online and how they expect to connect with them. These documents focus on the methods the marketing team plans to use for communicating information about the company's offerings to its target market. A digital marketing plan helps you determine the most effective strategies for your business and then put those strategies into action . It can include business and marketing goals , strategies you’ll use to meet those goals, timelines, digital channels, and more. A marketing plan is a document that outlines the activities the marketing team will undertake to reach the goals set out in the company’s marketing strategy. It is the roadmap to achieve those objectives, reach people, tell them about your products, and convert them into long-time customers. Both a marketing plan and a marketing strategy are important parts of an org...

Marketing Calendar A marketing calendar is a  schedule of all of the marketing activities planned  for the foreseeable future.  A marketing calendar is typically drawn up for an  entire quarter or year  but will need to be adjusted as marketing activities or campaigns are added. A marketing calendar will take into account a range of different channels of activity  and will also take into account cultural events that happen annually. Functionality: Syncable - syncs automatically when making changes Multiple and customizable calendar views - from daily tasks to quarterly and annual events Google Calendar integration examples Blog calendar Social media calendar Editorial calendar Email marketing calendar Features Internal and external visibility Your entire team should be able to view your marketing calendar, from top-level to multi-channel activities, with permission levels for security. Al...