The Digital Orbis

What is organic social media? Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (a.k.a. your ‘organic reach’) Your followers’ followers (if people choose to share your post) People following any hashtags you use For example, brands use organic social to: establish their personality and voice build relationships by sharing informative, entertaining, and/or inspiring content engage customers at every stage of their buying journey support their customers with customer service But of course there is a downside to organic social. The reality is, because all the major platforms use ranking algorithms, only a small percentage of your followers will see your organic posts. For instance, the average organic reach for a Facebook po...

1. What Is Customer Experience? Customer Experience (CX) is the overall perception a customer develops through interactions with a business across the entire customer lifecycle, from discovering a brand to purchasing, using, and receiving support for its products or services. CX goes beyond customer service. It includes the usability of digital platforms, the quality of communications, the ease of transactions, the effectiveness of support, and the value customers receive over time. For example, a streaming service's CX includes discovering a subscription offer, comparing plans, completing payment, activating the service, watching content, resolving technical issues, and renewing the subscription. Key principles of CX Ease: Make interactions simple and reduce unnecessary customer effort. Consistency: Maintain accurate information and reliable service across touchpoints. Personalisation: Provide relevant experiences based on customer needs and preferences. Responsiveness: Resolve ...

What is Affiliate Marketing? Affiliate marketing is a performance-based marketing model where a person, publisher, influencer, website, or company promotes another company's product or service and earns a commission when the promotion generates a desired action. The action could be: Purchase Lead / Signup App install Subscription Click — in some affiliate programs Simple example Imagine an electronics website has an affiliate program. A tech blogger writes: “Best smartphones under $500” They include a special affiliate link to a retailer. Reader → Clicks affiliate link → Buys smartphone → Retailer records sale → Blogger receives commission The basic affiliate marketing model Merchant / Brand - Provides product + affiliate program Affiliate / Publisher - Promotes the product using a unique tracking link Customer - Clicks the link and takes an action Tracking Platform - Attributes the conversion to the affiliate Affiliate - Receives commission Key participants 1. Merchant The company...

Digital Marketing vs Performance Marketing Digital Marketing is the broader discipline of marketing products, services, and brands through digital channels. Performance Marketing is an outcome-focused approach within digital marketing, where campaigns are planned, measured, attributed, and continuously optimized against defined business results. Digital Marketing Digital marketing covers the full digital customer journey: Awareness → Engagement → Consideration → Conversion → Retention Major areas include: SEO — Organic search visibility Social Media Marketing — Audience engagement and community Content Marketing — Content creation and distribution Email Marketing — Customer communication and nurturing Paid Media — Search, social, display and video advertising Affiliate Marketing — Partner-driven acquisition Video Marketing — Video-based engagement Website & CRO — Digital experience and conversion optimization Marketing Automation — Automated customer journeys Analytics — Measuremen...

An Application Life Cycle (ALC) is the complete journey of a software application, from its initial idea and planning through development, deployment, maintenance, and eventual retirement, managed through Application Lifecycle Management (ALM) to ensure alignment with business goals and quality standards. eg: Jira is an enterprise-grade ALM tool with features to manage complex application lifecycles. Azure DevOps Server (formerly Team Foundation Server - TFS) is a Microsoft tool that we should use to implement ALM, while as mention before it's a part of Visual Studio Team System. Key Stages Development (Build): Writing and coding the software. Testing: Verifying functionality, performance, and compliance with requirements (Alpha, Beta testing). Deployment: Releasing the application to users (Release Candidate, Production). Operation & Maintenance: Monitoring performance, fixing bugs, and providing support. Retirement/Decommissioning: Eventually removing the application when it...

 E-Commerce (Strategy, sales performances, merchandising) Ecommerce  merchandising Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. e-commerce  strategies Responsive web design Search, auto-complete, results layout & features potential customers Visitors who know what they want to buy. (want to find the right information as quickly as possible) Visitors who only want to browse. (organize the menu bar & categories in easy usable sections) product High-Quality Photographs  Good Product Descriptions purchase Offer more payment options Give discounts. Build loyalty programs. Provide discounted or free shipping. Social The social media strategy your eCommerce marketing team prepares should be connected with your content strategy. This means repurposing your website content across your social media channels. as it will guarantee you a larger audience and boost your visibility. Post daily...

Google offers various types of maps integration with website. Javascript Maps API https://developers.google.com/maps/documentation/javascript/tutorial Cost https://developers.google.com/maps/billing/gmp-billing Generate API Key https://console.cloud.google.com/apis/dashboard Integrate/merge your branches maps location to google https://business.google.com

Strategy Vs. Tactics About 2,500 years ago, Chinese military strategist Sun Tzu wrote “The Art of War.” In it, he said,  “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Tactics and strategy are not at odds with one another—they’re on the same team. (And they have been for many centuries!) Here’s how we define the tactical vs. the strategic: Strategy  defines your long-term goals and how you’re planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission. Tactics  are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They involve best practices, specific plans, resources, etc. They’re also called “initiatives.” What makes a good strategy? A solid strategy reflects the core values of the organization. Your strategic team should gather input from across the organization to ensure ...