Goal-Setting Framework Goal-Setting Framework is a structured way to turn an intention into a clear, measurable and actionable goal. For example: Vague intention: Improve website performance. Using a goal-setting framework: Increase website conversion rate from 4% to 5% by December 2026 by improving the landing pages and checkout journey. The framework helps answer: What? → Why? → How much? → By when? → How? → How will we measure it? Major Goal-Setting Frameworks There is not one single universal goal-setting framework. Several major methodologies are used for different purposes. 1. SMART Goals One of the most widely used goal-setting frameworks is SMART. S — Specific - Clearly define what needs to be achieved. M — Measurable - Identify how success will be measured. A — Achievable - The goal should be realistically attainable. R — Relevant - The goal should support a larger objective. T — Time-bound - Specify a deadline. Example ❌ Weak: Improve website perfo...