The Digital Orbis

What is Affiliate Marketing? Affiliate marketing is a performance-based marketing model where a person, publisher, influencer, website, or company promotes another company's product or service and earns a commission when the promotion generates a desired action. The action could be: Purchase Lead / Signup App install Subscription Click — in some affiliate programs Simple example Imagine an electronics website has an affiliate program. A tech blogger writes: “Best smartphones under $500” They include a special affiliate link to a retailer. Reader → Clicks affiliate link → Buys smartphone → Retailer records sale → Blogger receives commission The basic affiliate marketing model Merchant / Brand - Provides product + affiliate program Affiliate / Publisher - Promotes the product using a unique tracking link Customer - Clicks the link and takes an action Tracking Platform - Attributes the conversion to the affiliate Affiliate - Receives commission Key participants 1. Merchant The company...

Digital Marketing vs Performance Marketing Digital Marketing is the broader discipline of marketing products, services, and brands through digital channels. Performance Marketing is an outcome-focused approach within digital marketing, where campaigns are planned, measured, attributed, and continuously optimized against defined business results. Digital Marketing Digital marketing covers the full digital customer journey: Awareness → Engagement → Consideration → Conversion → Retention Major areas include: SEO — Organic search visibility Social Media Marketing — Audience engagement and community Content Marketing — Content creation and distribution Email Marketing — Customer communication and nurturing Paid Media — Search, social, display and video advertising Affiliate Marketing — Partner-driven acquisition Video Marketing — Video-based engagement Website & CRO — Digital experience and conversion optimization Marketing Automation — Automated customer journeys Analytics — Measuremen...

An Application Life Cycle (ALC) is the complete journey of a software application, from its initial idea and planning through development, deployment, maintenance, and eventual retirement, managed through Application Lifecycle Management (ALM) to ensure alignment with business goals and quality standards. eg: Jira is an enterprise-grade ALM tool with features to manage complex application lifecycles. Azure DevOps Server (formerly Team Foundation Server - TFS) is a Microsoft tool that we should use to implement ALM, while as mention before it's a part of Visual Studio Team System. Key Stages Development (Build): Writing and coding the software. Testing: Verifying functionality, performance, and compliance with requirements (Alpha, Beta testing). Deployment: Releasing the application to users (Release Candidate, Production). Operation & Maintenance: Monitoring performance, fixing bugs, and providing support. Retirement/Decommissioning: Eventually removing the application when it...

 E-Commerce (Strategy, sales performances, merchandising) Ecommerce  merchandising Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. e-commerce  strategies Responsive web design Search, auto-complete, results layout & features potential customers Visitors who know what they want to buy. (want to find the right information as quickly as possible) Visitors who only want to browse. (organize the menu bar & categories in easy usable sections) product High-Quality Photographs  Good Product Descriptions purchase Offer more payment options Give discounts. Build loyalty programs. Provide discounted or free shipping. Social The social media strategy your eCommerce marketing team prepares should be connected with your content strategy. This means repurposing your website content across your social media channels. as it will guarantee you a larger audience and boost your visibility. Post daily...