Lead: Types, Scoring and Nurturing Leads are potential customers who have shown interest in your business or product. They can be categorized by their temperature (readiness to buy), qualification status (where they are in the sales funnel), or acquisition method. Types of Leads 1. By Temperature (Readiness to Buy) leads by temperature - cold, warm and hot Cold Leads : People who fit your target demographic but have had zero prior interaction with your business. They require long-term nurturing. Warm Leads : Prospects who are aware of your brand, have engaged with your content, or know what you offer, but aren't quite ready to make a purchase. Hot Leads : Highly interested individuals who are actively evaluating your product and are usually on the verge of making a buying decision. 2. By Qualification Status (Funnel Stage) leads by Funnel stage - IQL, MQL, PQL, SQL Information-Qualified Leads (IQLs) : Top-of-funnel leads seeking answers to specific problems. They require educa...