The Second Chance Strategy: How Remarketing Recaptures Lost Opportunities Remarketing or Retargeting is a digital marketing strategy that targets people who have previously interacted with your business but did not complete a desired action , such as making a purchase or signing up. Instead of marketing to new audiences, remarketing focuses on bringing back interested visitors and encouraging them to convert. Example: A visitor browses a laptop on your website. They leave without purchasing. Later, they see ads for that same laptop on Google, Facebook, Instagram, or YouTube. They return and complete the purchase. Remarketing vs Retargeting Although many marketers use these terms interchangeably, there is a subtle difference. Remarketing Traditionally refers to email campaigns to previous customers. Uses customer databases. Often customer retention focused. Retargeting Traditionally refers to display ads shown to previous website visitors. Uses browse...