The Digital Orbis

What is organic social media? Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (a.k.a. your ‘organic reach’) Your followers’ followers (if people choose to share your post) People following any hashtags you use For example, brands use organic social to: establish their personality and voice build relationships by sharing informative, entertaining, and/or inspiring content engage customers at every stage of their buying journey support their customers with customer service But of course there is a downside to organic social. The reality is, because all the major platforms use ranking algorithms, only a small percentage of your followers will see your organic posts. For instance, the average organic reach for a Facebook po

Omnichannel Customer Experience (CX) Modern buyers are looking for exceptional customer service. This is often the deciding factor when it comes to making a purchase. Brands that can’t offer a seamless customer journey will struggle to generate loyal customers. Multichannel In the multi channel customer care approach, every channel is treated individually and is managed in a unique manner by implementing different strategies (conventionally only voice and email customer support)  Thus, a multichannel customer care strategy does not focus on creating a consistent shopping experience. Omnichannel Omnichannel, includes everything from email, voice and web support, to social media and mobile support. The customer should be able to get support from whichever channel they prefer - whether that’s via email, phone call or a Tweet or a mention on Facebook. If seen from the customer’s standpoint, every interaction with your business should be part of a singular experience. Having a seamless jour