Technical SEO Checklist Setup Google Analytics for website Use AHREFS .com to measure keyword ranking and link building Google search console setup & verify website Run google mobile friendly test - https://search.google.com/test/mobile-friendly Google p age speed Insights - https://pagespeed.web.dev/ URL Campaign builder https://ga-dev-tools.web.app/campaign-url-builder/ Audit A thorough audit requires at least a little planning to ensure nothing slips through the cracks. Crawl Before You Walk Before we can diagnose problems with the site, we have to know exactly what we're dealing with. Therefore, the first (and most important) preparation step is to crawl the entire website. Crawling Tools Screaming Frog's SEO Spider is a good tool to perform the site crawl (it's free for the first 500 URIs and £99/year after that). Alternatively, if you want a truly free tool, you can use Xenu's Link Sleuth; however, be forewarned that this tool was designed to crawl