The creation and promotion of online materials with the goal of increasing interest in a product or service Audience segmentation: The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' Online readers have a reduced attention span, due to being flooded with information What are 'highlighting key dates' and 'considering multiple channels' best practices of? Creating a content calendar Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration How to make BLOG for almost no cost http://trends.google.com/ - Find trending articles people searching https://keywordseverywhere.com/ https://platform.openai.com/playground - get almost free articles Pexels.com - Free stock photos canva.com - free video editing - search tikkok video template (same as fb, insta, also) Content syndication Content syndication