The Digital Orbis

Performance Marketing Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing. Brand marketing vs Performance Marketing Brand marketing is focused on building awareness and creating an emotional connection with the customer. Performance marketing , on the other hand, is focused on generating leads and sales . How it works? Advertisers put their ads on a given channel: 1. Cost Per Click (CPC) Advertisers pay based on the number of times their ad is clicked on. This is currently the most common tool; the product owner pays the website or host every time someone clicks on an advertisement banner. The cost per click is defined according to keywords and success rate. A keyword is used for a search; its rate is assessed according to its success. For example, t

SDLC is primarily focused on the development phase. ALM is concerned with the entire application life cycle. (governance, development, and maintenance) eg: Jira is an enterprise-grade ALM tool with features to manage complex application lifecycles. TFS is a Microsoft tool that we should use to implement ALM, while as mention before it's a part of Visual Studio Team System. Project governance is the management framework within which project decisions are made. The accountabilities and responsibilities associated with an organization's BAU activities are laid down in their organizational governance arrangements. In software engineering, a software development process is the process of dividing software development work into smaller, parallel or sequential steps or subprocesses to improve design, product management. It is also known as a software development life cycle (SDLC). (Most modern development processes can be vaguely described as agile. Other methodologies include waterfa

 E-Commerce (Strategy, sales performances, merchandising) Ecommerce  merchandising Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. e-commerce  strategies Responsive web design Search, auto-complete, results layout & features potential customers Visitors who know what they want to buy. (want to find the right information as quickly as possible) Visitors who only want to browse. (organize the menu bar & categories in easy usable sections) product High-Quality Photographs  Good Product Descriptions purchase Offer more payment options Give discounts. Build loyalty programs. Provide discounted or free shipping. Social The social media strategy your eCommerce marketing team prepares should be connected with your content strategy. This means repurposing your website content across your social media channels. as it will guarantee you a larger audience and boost your visibility. Post daily and consistently.