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E-Commerce

 E-Commerce (Strategy, sales performances, merchandising)


Ecommerce merchandising

Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales.

e-commerce strategies

  • Responsive web design
  • Search, auto-complete, results layout & features

potential customers

  • Visitors who know what they want to buy. (want to find the right information as quickly as possible)
  • Visitors who only want to browse. (organize the menu bar & categories in easy usable sections)

product

  • High-Quality Photographs 
  • Good Product Descriptions

purchase

  • Offer more payment options
  • Give discounts.
  • Build loyalty programs.
  • Provide discounted or free shipping.

Social
The social media strategy your eCommerce marketing team prepares should be connected with your content strategy. This means repurposing your website content across your social media channels. as it will guarantee you a larger audience and boost your visibility.
  • Post daily and consistently.
  • Consider an automated tool to make sure your posts are on track.
  • Always use images when posting, even on Twitter.
  • Leverage video.
  • Do not spam.
  • Do not use social media for promotions only, engage with your customers.
  • Use analytics to track your audience’s engagement.
  • Test multiple social media strategies before picking the right one for your overall eCommerce marketing strategy.
Extended social
  • targeted ads
  • daily communication questions, issues / better customer support
  • expand brand awareness
  • convert people to brand ambassadors.

Landing Page
  • Create specific landing pages for the different groups in your target audience.
  • single purpose
  • only one CTA goal (multiple CTAs should have same goal)

Advertising Strategies
These will help improve your online visibility and boost sales.
(Most people choose to start with Facebook Ads or Google Adwords)
  • How many visitors does your business’ website need for a successful conversion?
  • How much is the budget you can safely allocate and for what period of time?
  • What is the best advertisement outlet for your products?
  • Retargeting methods to reach visitors and potential customers is also a smart move to increase ads effect.(Facebook pixel is a tool that can keep a record of all the FB visitors on your website and help create targeted campaigns.)
Blogs


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