The Digital Orbis

A PMS is a software application used by businesses like hotels, rental properties, and other accommodation providers to manage daily operations, reservations, guest data, and more. The PMS itself can be either on-premise (installed on local servers) or cloud-based (accessed via the internet). Key Functions of a PMS: Reservation Management: Handles online and offline bookings, manages room availability, and prevents overbookings. Guest Management: Stores guest information, tracks preferences, and facilitates communication. Check-in/Check-out: Streamlines the process of guest arrivals and departures, including room assignments and billing. Room Management: Tracks room status, maintenance schedules, and inventory. Billing and Payments: Processes payments, generates invoices, and manages financial transactions. Housekeeping Management: Schedules and tracks housekeeping tasks, ensuring rooms are ready for new guests. Reporting and Analytics: Provides insights into property ...

Repeat Customer Rate Repeat Customer Rate is the proportion of your customers who have made at least two purchases during a certain time period. It is usually expressed as a percentage and is a KPI commonly tracked by ecommerce businesses. What is a normal repeat purchase rate? A repeat purchase rate from 20-40% is a good range to be in. Shopify has found that a 27% repeat purchase rate is considered a good baseline. retention rate What is the difference between repeat customer rate and retention rate? As mentioned, the repeat purchase rate measures the ratio of customers who made more than one purchase over a set period compared to your overall customer base, giving you an idea of how many repeat customers you have. The retention rate looks at how many existing customers purchased during a set period. How to calculate and improve customer retention rate (+ formula) Customer retention rate measures the number of customers a company retains over a given period of time. Calculat...

A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will deliver a product or service to its customers and achieve a competitive advantage. It's a roadmap for launching, positioning, and promoting a product or service to a target audience, ensuring it reaches the right customers through the right channels at the right time. Key Components of a GTM Strategy: Target Audience: Identifying the specific customer segments that are most likely to purchase the product or service.  Value Proposition: Clearly defining what makes the product or service unique and valuable to the target audience.  Competitive Analysis: Understanding the competitive landscape and how the product or service will differentiate itself.  Marketing and Sales Strategy: Developing a plan for reaching the target audience through various marketing channels and sales tactics.  Pricing Strategy: Determining the optimal price point for the product or service, considering cost, c...

What is Slack Slack is a cloud-based messaging and collaboration platform, primarily used by businesses to improve communication and teamwork. Centralized Communication: Slack provides a central hub for all team communication, replacing email chains and other less efficient methods.  Channels: Teams can create dedicated channels for specific projects, topics, or teams, keeping conversations organized and focused.  Direct Messaging: Slack also allows for direct one-on-one or group messaging for more private or specific conversations.  Integrations: Slack integrates with a wide range of other work tools, such as Google Drive, Salesforce, and Jira, allowing users to access and share information from various platforms within Slack.  Searchable History: Slack retains a searchable history of all messages, files, and conversations, making it easy to find information and get up to speed on past discussions.  Accessibility: Slack offers features like Dark Mode and suppor...