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Strategy Vs. Tactics

Strategy Vs. Tactics

About 2,500 years ago, Chinese military strategist Sun Tzu wrote “The Art of War.” In it, he said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Tactics and strategy are not at odds with one another—they’re on the same team. (And they have been for many centuries!) Here’s how we define the tactical vs. the strategic:
  • Strategy defines your long-term goals and how you’re planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission.
  • Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They involve best practices, specific plans, resources, etc. They’re also called “initiatives.”

What makes a good strategy?

A solid strategy reflects the core values of the organization. Your strategic team should gather input from across the organization to ensure there’s alignment between the strategy and each department’s priorities. All strategies should be actionable.
When creating a good strategy, focus on the desired end result (the goal). Your strategy is the foundation for all activities within the organization, and how it’s crafted will guide decision-making as your teams work to achieve those goals. For example, if a furniture company has a goal to expand market share, its strategy could include offering the most competitive prices and always being in stock of common offerings. Leadership teams will make decisions that prioritize lower costs.

What makes a good tactic?

A good tactic has a clear purpose that aids your strategy. It has a finite timeline during which specific activities will be completed and their impacts measured.
A tactic for the furniture company would be to analyze manufacturing processes to minimize waste and inefficiencies, thereby decreasing cost and, by extension, prices for customers. The company can clearly measure the success of the tactic by comparing their costs before and after the analysis.
Business Objective (Strategy) -> Key actions (Tactic) -> KPIs
Strategy describes the destination and how you are going to get there, and tactics describe the specific actions you are going to take along the way. 
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