Maps integration to website

Google offers various types of maps integration with website. Javascript Maps API https://developers.google.com/maps/documentation/javascript/tutorial Cost https://developers.google.com/maps/billing/gmp-billing Generate API Key https://console.cloud.google.com/apis/dashboard Integrate/merge your branches maps location to google https://business.google.com

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Customer Retention Metrics (Growth marketing)

Customer retention metrics are key performance indicators (KPIs) that measure how effectively a business keeps its customers over time, with common examples including Customer Retention Rate, Customer Churn Rate, and Customer Lifetime Value (CLV). These metrics help assess customer satisfaction, identify areas for improvement, and predict future revenue 1. Customer Retention Rate How to calculate and improve customer retention rate (+ formula) Customer retention rate measures the number of customers a company retains over a given period of time. Calculate retention rate with this formula: [(E-N)/S] x 100 = CRR. Identify the time frame you want to study Collect the number of existing customers at the start of the time period (S) Find the number of total customers at the end of the time period (E) Determine the number of new customers added within the time period (N) 2. Customer Churn Rate Your customer churn rate is simply the inverse of your customer retention rate. For instance,...

Customer Lifetime Value (CLV or LTV)

Customer Lifetime Value is the estimated total value a customer brings to a business over the entire duration of their relationship. CLV (Customer Lifetime Value), LTV (Lifetime Value), and LCV (Lifetime Customer Value) are often used interchangeably in marketing and business analytics, and they all have the same meaning. CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan Example Average purchase value = $100 Purchases per year = 5 Customer lifespan = 4 years CLV = 100 × 5 × 4 = $2,000 Why It Matters Helps determine how much you can spend on customer acquisition. Identifies high-value customer segments. Supports retention and loyalty strategies. Improves marketing ROI and budgeting. Common Uses of CLV Marketing Measure campaign effectiveness Optimize advertising spend Personalize promotions E-commerce Recommend products Create loyalty programs Reward repeat customers Subscription Businesses Reduce churn Improve retention Forecast recurring revenue Banking & ...

AWS - EC2 and Lightsail

EC2 EC2 stands for Amazon Elastic Compute Cloud. It is a web service from Amazon Web Services (AWS) that provides secure, resizable, and scalable computing capacity in the cloud. In simpler terms, it's a service that allows users to rent virtual computers, also known as instances, on demand and pay only for the resources they use. Key aspects of EC2: Elastic: The computing capacity can easily grow or shrink to meet application needs. Compute: It provides processing power and resources to run applications. Cloud: It runs on the internet, utilizing Amazon's data centers. Virtual Machines (Instances): EC2 provides virtual servers (instances) that users can rent to deploy applications without managing physical hardware. On-Demand: Users can launch and terminate virtual machines as needed. Scalable: The service allows for scaling from a single server to thousands to handle fluctuating traffic. Lightsail AWS Lightsail is a simplified, all-...

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