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Marketing Calendar - Digital Marketing

Marketing Calendar

A marketing calendar is a schedule of all of the marketing activities planned for the foreseeable future. A marketing calendar is typically drawn up for an entire quarter or year but will need to be adjusted as marketing activities or campaigns are added. A marketing calendar will take into account a range of different channels of activity and will also take into account cultural events that happen annually.

Functionality:

  • Syncable - syncs automatically when making changes
  • Multiple and customizable calendar views - from daily tasks to quarterly and annual events
  • Google Calendar integration

examples

  • Blog calendar
  • Social media calendar
  • Editorial calendar
  • Email marketing calendar

Features

Internal and external visibility

Your entire team should be able to view your marketing calendar, from top-level to multi-channel activities, with permission levels for security. Also, the software should make it easy to share data and communicate with external stakeholders.

Team organization

Your marketing calendar software should also allow you to see who manages each aspect of your marketing campaigns. If a team member creates an idea, the software should assign the idea to the person and keep assignments visible throughout the platform.

Team collaboration

The platform should focus on team collaboration so all users can keep relevant discussions inside the platform.
mapping your marketing activity on a timeline
keep track of marketing spend

TrueNorth Features:
  • Growth projection
  • Easy-to-use marketing timeline
  • Deep Google Analytics integration
  • Integrations inc. Google Ads, Bing Ads, Facebook Ads & more
  • Ideation tools
  • ICE prioritisation
  • Campaign collaboration
  • ROI tracking
  • Goal progress tracking
  • Monthly milestones & check-ins
Monday.com Features:
  • Agile features
  • Marketing calendar
  • Gantt charts
  • Kanban boards
  • Workflow and campaign templates
  • Analytics dashboard
  • Unified dashboard
  • Team collaboration
  • Automated workflows
  • Software integrations
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Location: Dubai - United Arab Emirates

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