Skip to main content

Digital Marketing

Digital Marketing

Digital marketing is the promotion of a product or a brand through a one or more forms of electronic media such as the Internet, mobile phones, Google, search engine marketing etc. It is a way to reach clients on time and retain them with interactive marketing using digital technology.

Digital Marketing Channels


 

https://digitalorbis.blogspot.com/2023/05/content-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2023/03/seo-audit-analysis-technical-checklist.html

https://digitalorbis.blogspot.com/2023/04/ppc-pay-per-click-digital-marketing.html - pending publish (Digital Advertising is broader umbrella)

https://digitalorbis.blogspot.com/2023/01/social-media-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2023/02/email-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2022/12/affiliate-marketing-digital-marketing.html

Digital Analytics

Video Marketing


Digital Marketing applications for 2023

  • Customer engagement platforms for 2023
  • Marketing Automation Applications in 2023
  • Social Media Marketing Applications for 2023
  • Social Listening Applications for 2023
  • Content Writing Applications for 2023
  • SEO Traffic management Applications for 2023
  • Conversion Rate Optimization Applications for 2023

------

Other topics

Digital Strategy

Digital Marketing Strategy Frameworks

Digital Marketing Terms

Digital Plan

Marketing Calendar

Marketing Campaign

Digital Merchandising

Facebook ads, google ads, SEM, Quora

SWOT https://www.thedigitalorbis.com/2023/08/swot-in-digital-marketing-strategy.html, USP 

Account Development Plans

Product Life Cycle

Customer Retention Metrics

D2C e-commerce

Attribution platform


Omni-Channel Customer Experience

Performance Marketing

Application Life Cycle Management


------


key digital marketing metrics

Website Performance:

Website Traffic: Tracks the number of visitors to a website, including unique visitors, page views, and session duration. 

Bounce Rate: Measures the percentage of visitors who leave a site after viewing only one page. 

Conversion Rate: Indicates the percentage of visitors who complete a desired action, such as making a purchase or filling out a form. 

Average Session Duration: Shows how long visitors stay on the site, indicating engagement. 

Pages per Session: Reveals how many pages a user typically views during a visit. 

Referral Traffic: Identifies the sources of website visitors (e.g., social media, search engines). 

Returning Visitors: Tracks the number of users who have visited the site before. 

Exit Rate: Shows the percentage of users who leave a website from a specific page. 

Search Engine Optimization (SEO):

Organic Traffic: Measures the volume of visitors coming from unpaid search results. 

Keyword Rankings: Tracks the position of a website in search engine results for specific keywords. 

Backlinks: Counts the number of links from other websites to the target site. 

Domain Authority: Assesses the overall strength and authority of a website. 

Social Media:

Social Media Reach: Measures the number of unique users who see social media content. 

Engagement Rate: Tracks likes, shares, comments, and other interactions with social media content. 

Click-Through Rate (CTR): Measures the percentage of users who click on a link within a social media post. 

Follower Growth: Tracks the increase in the number of followers over time. 

Sentiment Analysis: Gauges the overall tone (positive, negative, neutral) of mentions and conversations related to a brand. 

Share of Voice: Indicates the proportion of online conversations about a brand compared to its competitors. 

Paid Advertising:

Impressions: The number of times an ad is displayed. 

Click-Through Rate (CTR): Measures the percentage of users who click on an ad after seeing it. 

Cost Per Click (CPC): Calculates the cost of each click on an ad. 

Cost Per Acquisition (CPA): Measures the cost of acquiring a new customer or lead. 

Return on Ad Spend (ROAS): Indicates the revenue generated for every dollar spent on advertising. 

Cost Per Lead (CPL): Measures the cost of generating a single lead through advertising. 

Email Marketing:

Open Rate: Measures the percentage of emails that are opened by recipients.

Click-Through Rate (CTR): Measures the percentage of recipients who click on a link within an email.

Conversion Rate: Tracks the percentage of email recipients who complete a desired action after clicking a link.

Bounce Rate: Measures the percentage of emails that are not delivered to recipients.

Unsubscribe Rate: Tracks the number of recipients who opt out of email subscriptions. 

General Business Performance:

Return on Investment (ROI): Measures the overall profitability of marketing efforts. 

Customer Lifetime Value (CLTV): Estimates the total revenue a customer will generate over their relationship with a business. 

Customer Acquisition Cost (CAC): Measures the cost of acquiring a new customer. 

Churn Rate: Tracks the percentage of customers who stop using a product or service. 

Revenue: Measures the total revenue generated from marketing efforts. 

Labels:
Location: Dubai - United Arab Emirates

Comments

Post a Comment

Popular posts from this blog

Customer Retention Metrics (Growth marketing)

Customer retention metrics are key performance indicators (KPIs) that measure how effectively a business keeps its customers over time, with common examples including Customer Retention Rate, Customer Churn Rate, and Customer Lifetime Value (CLV). These metrics help assess customer satisfaction, identify areas for improvement, and predict future revenue 1. Customer Retention Rate How to calculate and improve customer retention rate (+ formula) Customer retention rate measures the number of customers a company retains over a given period of time. Calculate retention rate with this formula: [(E-N)/S] x 100 = CRR. Identify the time frame you want to study Collect the number of existing customers at the start of the time period (S) Find the number of total customers at the end of the time period (E) Determine the number of new customers added within the time period (N) 2. Customer Churn Rate Your customer churn rate is simply the inverse of your customer retention rate. For instance,...
Post a Comment
Read more

Product Roadmap - Key things

What is a Product Roadmap? A product roadmap is a plan of action for how a product or solution will evolve over time . Product owners use roadmaps to outline future product functionality and when new features will be released. A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It's a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved. Key Things In A Product Roadmap Prod uct Vision This is critical as it sets your company on the path to creating a specific product strategy. It is the vision of what is desired and the potential that it has to be a great product. This initial vision doesn’t have to be the final one but it starts the process of building a product roadmap so that further planning can continue. This spells out what you want your product to be at the end of the project. Strategy This is the case you build...
Post a Comment
Read more

Customer Lifetime Value (CLV) or Lifetime Value (LTV), Lifetime Customer Value (LCV)

In marketing, LTV (Lifetime Value), also known as Customer Lifetime Value (CLV), is a metric that predicts the total revenue a business can expect to receive from a single customer over their entire relationship with the company. LTV helps businesses understand the long-term value of their customers, guiding decisions on marketing strategies, customer acquisition costs , and strategies to improve customer retention and profitability.  Why LTV is Important Informed Marketing Strategies: LTV helps businesses understand which marketing campaigns attract the most valuable customers, allowing them to optimize their spending. Profitability: By measuring the total revenue from a customer over their lifetime, businesses can more accurately assess long-term profitability. Customer Acquisition Cost (CAC): LTV is used to evaluate the return on customer acquisition costs, ensuring that the cost to acquire a customer does not exceed their lifetime value. https://www.thedigitalorbis.com/2025/10/...
Post a Comment
Read more