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Digital Marketing

Digital Marketing

Digital marketing is the promotion of a product or a brand through a one or more forms of electronic media such as the Internet, mobile phones, Google, search engine marketing etc. It is a way to reach clients on time and retain them with interactive marketing using digital technology.

Digital Marketing Channels


 

https://digitalorbis.blogspot.com/2023/05/content-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2023/03/seo-audit-analysis-technical-checklist.html

https://digitalorbis.blogspot.com/2023/04/ppc-pay-per-click-digital-marketing.html - pending publish

https://digitalorbis.blogspot.com/2023/01/social-media-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2023/02/email-marketing-digital-marketing.html

https://digitalorbis.blogspot.com/2022/12/affiliate-marketing-digital-marketing.html

Digital Analytics

Video Marketing


Digital Marketing applications for 2023

  • Customer engagement platforms for 2023
  • Marketing Automation Applications in 2023
  • Social Media Marketing Applications for 2023
  • Social Listening Applications for 2023
  • Content Writing Applications for 2023
  • SEO Traffic management Applications for 2023
  • Conversion Rate Optimization Applications for 2023

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Other topics

Digital Strategy

Digital Marketing Strategy Frameworks

Digital Marketing Terms

Digital Plan

Marketing Calendar

Marketing Campaign

Digital Merchandising

Facebook ads, google ads, SEM, Quora

SWOT https://www.thedigitalorbis.com/2023/08/swot-in-digital-marketing-strategy.html, USP 

Account Development Plans

Product Life Cycle

Customer Retention Metrics

D2C e-commerce

Attribution platform


Omni-Channel Customer Experience

Performance Marketing

Application Life Cycle Management


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key digital marketing metrics

Website Performance:

Website Traffic: Tracks the number of visitors to a website, including unique visitors, page views, and session duration. 

Bounce Rate: Measures the percentage of visitors who leave a site after viewing only one page. 

Conversion Rate: Indicates the percentage of visitors who complete a desired action, such as making a purchase or filling out a form. 

Average Session Duration: Shows how long visitors stay on the site, indicating engagement. 

Pages per Session: Reveals how many pages a user typically views during a visit. 

Referral Traffic: Identifies the sources of website visitors (e.g., social media, search engines). 

Returning Visitors: Tracks the number of users who have visited the site before. 

Exit Rate: Shows the percentage of users who leave a website from a specific page. 

Search Engine Optimization (SEO):

Organic Traffic: Measures the volume of visitors coming from unpaid search results. 

Keyword Rankings: Tracks the position of a website in search engine results for specific keywords. 

Backlinks: Counts the number of links from other websites to the target site. 

Domain Authority: Assesses the overall strength and authority of a website. 

Social Media:

Social Media Reach: Measures the number of unique users who see social media content. 

Engagement Rate: Tracks likes, shares, comments, and other interactions with social media content. 

Click-Through Rate (CTR): Measures the percentage of users who click on a link within a social media post. 

Follower Growth: Tracks the increase in the number of followers over time. 

Sentiment Analysis: Gauges the overall tone (positive, negative, neutral) of mentions and conversations related to a brand. 

Share of Voice: Indicates the proportion of online conversations about a brand compared to its competitors. 

Paid Advertising:

Impressions: The number of times an ad is displayed. 

Click-Through Rate (CTR): Measures the percentage of users who click on an ad after seeing it. 

Cost Per Click (CPC): Calculates the cost of each click on an ad. 

Cost Per Acquisition (CPA): Measures the cost of acquiring a new customer or lead. 

Return on Ad Spend (ROAS): Indicates the revenue generated for every dollar spent on advertising. 

Cost Per Lead (CPL): Measures the cost of generating a single lead through advertising. 

Email Marketing:

Open Rate: Measures the percentage of emails that are opened by recipients.

Click-Through Rate (CTR): Measures the percentage of recipients who click on a link within an email.

Conversion Rate: Tracks the percentage of email recipients who complete a desired action after clicking a link.

Bounce Rate: Measures the percentage of emails that are not delivered to recipients.

Unsubscribe Rate: Tracks the number of recipients who opt out of email subscriptions. 

General Business Performance:

Return on Investment (ROI): Measures the overall profitability of marketing efforts. 

Customer Lifetime Value (CLTV): Estimates the total revenue a customer will generate over their relationship with a business. 

Customer Acquisition Cost (CAC): Measures the cost of acquiring a new customer. 

Churn Rate: Tracks the percentage of customers who stop using a product or service. 

Revenue: Measures the total revenue generated from marketing efforts. 

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