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SWOT in Digital Strategy

 In strategic planning/management - 


Strength Weakness Opportunities Threats - SWOT

  • S - What we good at
  • W - what could do better
  • O - How can we change or improve
  • T - Happened internally/externally that affects us negatively
StrengthsWeaknessesOpportunitiesThreats
  • Things your company does well
  • Qualities that separate you from your competitors
  • Internal resources such as skilled, knowledgeable staff
  • Tangible assets such as intellectual property, capital, proprietary technologies, etc.
  • Things your company lacks
  • Things your competitors do better than you
  • Resource limitations
  • Unclear unique selling proposition
  • Underserved markets for specific products
  • Few competitors in your area
  • Emerging needs for your products or services
  • Press/media coverage of your company
  • Emerging competitors
  • Changing regulatory environment
  • Negative press/media coverage
  • Changing customer attitudes toward your company

Strengths questions

  • What do your customers love about your company or product(s)?
  • What does your company do better than other companies in your industry?
  • What are your most positive brand attributes?
  • What’s your unique selling proposition?
  • What resources do you have at your disposal that your competitors do not?

Weakness questions

  • What do your customers dislike about your company or product(s)?
  • What problems or complaints are often mentioned in your negative reviews?
  • Why do your customers cancel or churn?
  • What could your company do better?
  • What are your most negative brand attributes?
  • What are the biggest obstacles/challenges in your current sales funnel?
  • What resources do your competitors have that you do not?

Opportunities questions

  • How can we improve our sales/customer onboarding/customer support processes?
  • What kind of messaging resonates with our customers?
  • How can we further engage our most vocal brand advocates?
  • Are we allocating departmental resources effectively?
  • Is there budget, tools, or other resources that we’re not leveraging to full capacity?
  • Which advertising channels exceeded our expectations – and why?

Threat questions

  • “branded” threats such as emerging or established competitors
  • broader threats such as changing regulatory environments and market volatility
  • internal threats such as high staff turnover that could threaten or derail current growth
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Location: Dubai - United Arab Emirates

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